Michael Bastian has parted ways with longtime licensee and Italian cashmere maestro Brunello Cucinelli, with plans to manufacture and distribute his own menswear range. Bastian has said that consumers familiar with his range will see prices reduced by fifteen to twenty percent with the new collection, a move he hopes will make the collection more accessible.
Bastian first partnered with Cucinelli five years ago to launch his eponymous menswear collection, but will now set up an independent company to manufacture and distribute the range. The designer said, “We reached the point where we realized from a financial standpoint that we could operate on our own. This will give us a lot more control over pricing and sales, and pricing has been the biggest issue in terms of growing the business at retail.”
As a result of these developments, there will be no F/W 2011 collection. The first collection to come out of Bastian’s solo efforts is slated for S/S 2012. Meanwhile, the next show for his GANT collaboration is scheduled for February 12, and the Bastian team recently acquired new digs, located at 210 Eleventh Ave.