Since he first hinted at the possibility of a webstore, Michael Bastian’s devotees have awaited that launch with bated breath. The man appears to have meticulously prepared for this day, and has timed it as part of a broader restructuring of his business.
As many labels have undoubtedly noticed, e-commerce allows labels to interact better with prospective clients. It also allows labels to see what items are performing well, and to tailor their offerings accordingly.
‘My Affair’ is thrilled and welcomes MB’s online presence. See it here.